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Why Your Business Needs a Mobile App


If you are a small or medium business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile.

Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.

According to a Gallup survey, most of the consumers check their mobile phones at least once per hour and spend almost 80-75 percent of that mobile-phone time in using apps, in short consumers spend more time looking at their mobile phones than they do watching television.

This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small & medium businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions.

Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers.

Many small-business owners still think that getting an app is expensive and difficult. They are worried about the need to build different apps for the various platforms customers are on – iOS, Android, Windows and Blackberry. They are unsure about building dynamic or static apps, and the difficulty of coming up with an app design. Moreover, most small-business owners don’t have the expertise to build apps themselves.

A few young companies are simplifying the process of creating and testing mobile-phone apps, putting the tools easily in small-business owners’ price range. Bizness Apps, a rapidly growing young company out of San Francisco, for instance, provides small business owners with a template that lets them build a complete mobile app, with a wide range of features – from blog RSS feeds to loyalty cards to food ordering systems to mobile reservations – for both iOS and Android in about an hour. Moreover, their drag-and-drop system allows owners to develop their own apps, host them, and collect usage data in a straightforward manner.

Of course, small-business owners need to test their apps to ensure that they are bug free. Studies show that customers are 40 percent more likely to abandon apps when they encounter a bug.

Small businesses can now build and test mobile apps easily and cheaply. Even the smallest companies can now take advantage of the benefits that a mobile app can provide in attracting customers, speeding sales, and building a brand.

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